What is CRM? Customer relations management
Companies use many different applications, strategies and technologies to manage and analyze all the interactions, data that make up the user experience. As a result of these analyzes carried out to improve customer service and reach more customers, it is aimed to increase sales. CRM is a system developed for the collection and analysis of all data between the customer and the company. It accesses and compiles customer data in communication with the website, phone, live chat, e-mail, social platforms and other channels.
In short, CRM programs aim to strengthen the communication between the company and the customer. CRM is very important for faster progress in the company's growth journey. So what does CRM stand for? What are CRM applications and programs? What are the contributions of CRM to the company? How should the CRM program be? In our article, we will share with you the details that are curious about these issues.
What is CRM Expansion? What Are Its Applications?
CRM, created by combining the initials of the words Customer Relations Management (CRM), means "customer relations management" in Turkish. Some improvements have been made to make this system, which was confusing at first, more useful. Some of these are applications that can automatically perform various workflow automation processes such as tasks, calendars and alerts depending on system features. We can list these applications as follows:
Marketing Automation
We can think of marketing automation as using marketing strategies to turn the target audience into customers. In this section, messages are given using different communication channels to activate users.
Sales Force Automation
Sales force automation tools examine customer habits. It ensures the execution of certain functions of the sales cycle necessary to reach new customers.
Call Center Automation
Call center automation has been developed to facilitate the work of the contact center representative in the company. Customer problems are solved with pre-recorded sounds or messages.
Geolocation Technology or Location Based Services
In businesses that manage location-based sales, using geolocation technology or location-based services is very important. This technology, which is integrated into applications and can create location-based marketing campaigns, will make your work easier.
What are CRM Programs?
There are 4 different CRM providers most used, namely Salesforce, Microsoft, SAP and Oracle. Other providers are often used by small businesses. The CRM programs offered at these providers are as follows:
Cloud Based CRM
With this system, all CRM data is stored in one place. Cloud providers provide a secure environment for data.
On-premises CRM
It performs operations such as creating the company's database, managing and controlling its information, ensuring the security and maintenance of data. Companies with a particularly complex architecture can reduce their workload with on-premises CRM.
Open Source CRM
Open-source CRM keeps the source code open, allowing anyone who uses the company's system to make changes for free.
Social CRM
It is used for businesses that communicate directly with customers on social media platforms. It provides opportunities to examine and draw inferences from customer interactions on social media.
Mobile CRM
CRM applications use features such as GPS and voice recognition in mobile applications so that sales and marketing employees always have access to the data.
As Andevos, in this article, we have shared with you what is crm, what are crm programs and what you are wondering about crm. Our aim; To provide Information Technologies services needed by the financial sector and corporate companies.